When it comes to posting content on Social Media, timing matters.
And LinkedIn is no exception.
However easy as it sounds, finding the right is not child’s play.
You must go through multiple trial and error runs to determine the right time to post content on Linkedin.
But where should you start? What should be the first step?
Well, that’s where this post comes where I’ll share what some of the most extensive studies recommend. Let’s get started:
Analyzing the Best Time for Linkedin
Hootsuite recommends the best time to publish content on Linkedin is 9:00 AM on Tuesdays and Wednesdays. Here’s the reason WHY:
The social media team at Hootsuite observed the best pattern when they analyzed their publishing data. On weekdays, they should make their LinkedIn posts between 8 and 11 a.m. PST.
The Hootsuite LinkedIn page is managed by Iain Beable, the company’s Social Marketing Strategist for Europe, the Middle East, and Africa.
He claims the COVID-19 pandemic has made business more unpredictable and stretched across the day, when in the past, he has seen peak activity in the morning, at lunch, and in the evenings.
Since most of our readers reside in the Americas, Beable explains that he schedules his blog postings for the wee hours of the Pacific Standard Time.
That’s when netizens in Europe, the Middle East, and Africa are online, so it tends to be very successful. While we do publish on the weekends, it’s at a slower rate and at a later hour in the morning. I’ve also noticed a rise in attendance on Sunday nights.
According to Beable, “He follows a more data-driven process For LinkedIn. We use a combination of historical successes and A/B testing to determine the optimum times to hold our events.
According to Beable, LinkedIn gives more weight to the value, relevancy, and emerging trends than to timeliness. Here’s a complete list of studies done by different companies working for Linkedin:
- HubSpot: Wednesdays between 10 am–12 pm
- Sprout Social: Wednesdays from 8 am–10 am and at 12 pm; Thursdays at 9 am and between 1 pm–2 pm; Fridays at 9 am
- Buffer: Tuesdays, Wednesdays, and Thursdays between 7 am–8:30 am and 5 pm–6 pm
- Oberlo: Tuesdays, Wednesdays, and Thursdays between 10 am–11 am
- Quantity: 7 am–8 am, 12 pm, and 5 pm–6 pm
- The Balance SMB: 7 am–8 am and 5 pm–6 pm
Now, based on these suggestions, you should try them one by one and figure out what’s the best timing for you on Linkedin.
Besides, if you need any suggestions, feel free to reach us in the comments or via our social media handles.